Sporting events are a great time for brands to connect with their audience and create a memorable experience for consumers.
Brand activations related to sporting events are often the most successful because they can evoke strong emotion in the audience.
⭐️ Here are our top brand activations related to sporting events!
1. Budweiser Red Light" during the 2014 FIFA World Cup
Beer brand Budweiser created an immersive experience for soccer fans during the 2014 FIFA World Cup. It launched a series of red lights connected to social networks to signal the goals of their favorite team. This activation was a real success as it allowed the brand to connect emotionally with the audience and reinforce its brand image.
2. Coca-Cola's "Share a Coke" campaign during the London 2012 Olympic Games
Coca-Cola launched a bottle personalization campaign for the London 2012 Olympic Games. The bottles were personalized with the names of the athletes, as well as terms related to the Olympic Games, such as “champion”. This activation allowed Coca-Cola to strengthen its relationship with sports fans and create a personalized and memorable experience for consumers.
3. The "Nike+ Run Club" during the New York Marathon
Sports brand Nike created an immersive experience for runners during the New York City Marathon. It launched a mobile app, “Nike+ Run Club,” that allowed runners to track their performance, connect with other runners and receive personalized encouragement. This activation allowed Nike to connect emotionally with runners and reinforce its brand image as an innovative and connected sports brand.
4. The "Gatorade Dunk" activation during the 2016 NBA All-Star Game
Energy drink brand Gatorade created an interactive experience for basketball fans during the 2016 NBA All-Star Game. It installed a connected basketball hoop, which allowed fans to dunk like professional players. This activation allowed Gatorade to emotionally connect with basketball fans and reinforce its brand image as the energy drink of choice for professional athletes.
5. Procter & Gamble's "Thank You Mom" campaign during the Rio 2016 Olympic Games
Procter & Gamble launched an awareness campaign during the Rio 2016 Olympic Games to thank the mothers of professional athletes. The campaign included moving videos, as well as personalized messages on social media. This activation allowed Procter & Gamble to emotionally connect with the public and reinforce its brand image as a brand that supports athletes and their families.
These brand activations all have something in common: they have successfully created a memorable experience and connected emotionally with their audience. To create a successful brand activation for a sporting event, it’s important to think about what can evoke emotion in your audience. This could be an interactive experience, product customization, an awareness campaign or an immersive experience.
At Gamifly, we specialize in creating brand activations for sporting events. We have worked with many brands to create memorable experiences for their audiences (e.g. Redbull event). We can help you design and implement a brand activation that fits your marketing objectives and specific needs.
So, please contact us to learn more about our services and to create a memorable experience for your audience at your next sporting event. Together, we can create a brand activation that will resonate with your audience and reinforce your brand image with sports fans.